Trillmatic.com Somewhere between the rich and famous & the starving artists!
Tyler Cole and Willow Smith
“Music videos are the perfect opportunity to create cool, innovative stories told by talented new artists and that is why we never miss an opportunity to get involved with them,” says PaintScaping C.E.O. Philippe Bergeron. “They are just incredibly fun to do.”
Willow Smith stars in Grammy-nominated producer-singer ZHU’s music video for his track, “My Life,” a collaboration with Tame Impala. The video, directed by American Millennial (David Altobelli and Ben Tan), also stars singer and filmmaker Tyler Cole, actor/skateboarder/writer Nico Hiraga and model/surfer West Adler and features surreal projections by PaintScaping, a world leader in projection mapping.
In the video, Willow Smith survives a horrific car crash and flashes back to a dream-like party. The party atmosphere was enhanced with trippy projection effects created by Los Angeles based PaintScaping, one of the top projection mapping companies in the world.
PaintScaping is no stranger to high-profile music videos, having created the extraordinary mapping on the cube for “This Is What You Came For,” by Calvin Harris ft. Rihanna. At more than 2 billion views, it is the most viewed mappings in history. In fact, PaintScaping is quickly becoming the go-to company for music video projection mapping. Heavyweights Cardi B, Eminem, Kelahni, John Legend, Rod Stewart, Queen Latifah, VH1, MTV, and Katy Perry, have all benefited from PaintScaping’s knowledge.
“Music videos are the perfect opportunity to create cool, innovative stories told by talented new artists and that is why we never miss an opportunity to get involved with them,” says PaintScaping C.E.O. Philippe Bergeron. “They are just incredibly fun to do.”
For the “My Life” music video, PaintScaping helped create a surreal garden, quickly bringing a hypnotic atmosphere to the party sequence. Adds Bergeron, “With music videos, it’s important to be able to deliver high production value with very little shooting time. This is where our on-set expertise pays off.”
