Vinyl Me, Please Partners with HBO® to Celebrate Launch of New Single
(PRWEB) February 09, 2016
Vinyl Me, Please, “the best damn record club out there,” launches the first limited edition 7” pressing of the first single from the series soundtrack of new HBO drama series VINYL®.
From executive producers Martin Scorsese, Mick Jagger and Terence Winter, VINYL is set in 1970s New York and is a ride through the sex-and drug- addled music business at the dawn of punk, disco and hip-hop seen through the eyes of a record label president. With three years of expertise in creating limited edition pressings to an international audience, Vinyl Me, Please will gift every single one of its members-only community of tastemakers and music super fans the exclusive record as a bonus to the usual monthly subscription. The single ‘No Good’ from Warner/Atlantic artist Kaleo will be sent with special packaging and aims to bring awareness to the show and its music focus.
The innovative marketing strategy to promote a TV series will see a collaborative partnership with Vinyl Me, Please to create engaging and compelling content in an authentic way to the target audience of music aficionados.
Matt Fiedler, Vinyl Me, Please said: ‘The last ten years has seen continued growth in the vinyl record industry with 2016 set to show biggest unprecedented growth in the category in over 25 years. We are excited to support the new HBO series Vinyl with our tailored service to exclusively promote to our engaged members. This is set to be one of the many ways we will work with mainstream brands which demonstrates that vinyl is no longer just a niche but part of our day-to-day cultural cloth.”
The series kicks off its ten-episode season on Sunday, February 14th with a pilot directed by Scorsese, from a story by Rich Cohen & Mick Jagger & Martin Scorsese and Terence Winter, and teleplay by Terence Winter and George Mastras. Scorsese, Jagger and Winter executive produce along with Victoria Pearman, Rick Yorn, Emma Tillinger Koskoff, John Melfi, Allen Coulter and George Mastras. Winter serves as showrunner.
For further information, images or media samples please contact:
Lucy Werner lucy(at)thewern(dot)com or +44 7718 986 508
About Vinyl Me, Please:
Vinyl Me, Please is a record club with a mission to re-introduce the art of listening to music. Each month members receive a vinyl record, newly or re-released, an original album-inspired art print, and a custom cocktail recipe, to encourage a complete and sensory album experience. Vinyl Me, Please believes the vinyl format re-introduces ritual and process to listening, to deepen a personal relationship with music. Founded in 2012, Vinyl Me, Please is based in Colorado, and has members in more than 40 countries.
What members get every month:
- 1 LP pressed exclusively for Vinyl Me, Please members
- An original 12”x12” art print inspired by the album
- A custom cocktail recipe
- Access to The Standard
- Access to our member’s only store with discounted records, gear, and VMP merchandise
- A host of other members-only benefits
Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc. and the world’s most successful pay TV service, providing the two television services – HBO® and Cinemax® – to approximately 122 million subscribers worldwide. The services offer the popular subscription video-on-demand products HBO On Demand® and Cinemax On Demand®, as well as HBO GO® and MAX GO®, HD feeds and multiplex channels. In April 2015, HBO NOWSM, the network’s highly anticipated standalone premium streaming service, began providing audiences with instant access to HBO’s acclaimed programming in the U.S. HBO NOW is available directly through Apple or Optimum Online for a monthly subscription. Internationally, HBO branded television networks, along with the subscription video-on-demand products HBO On Demand and HBO GO, bring HBO services to over 60 countries. HBO and Cinemax programming is sold into over 150 countries worldwide.
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