We’ve worked hard to stay true to urban street culture and YRN sits at the heart of today’s generation.
The Gold Gods, the industry-leading urban street culture jewelry and accessories brand, announces a partnership with Yung Rich Nation (YRN).
The partnership between The Gold Gods and YRN centers on product collaborations, featuring a series of exclusive co-designed jewelry inspired by certified platinum hip-hop group Migos. Named after the group’s first studio album Yung Rich Nation, YRN is the lifestyle brand of Migos ran by partner Rebecca Cher whose industry heritage stems from Norton Cher, the co-founder of Rocawear and former business partner of Jay-Z.
Cam Love of The Gold Gods, who has built a $20M brand in just 4 years, including collabs with French Montana’s Coke Boys, Tyga’s Last Kings Co., and Grizzly Griptape, saw a perfect alignment between premium jewelry for the masses and YRN. The first set of GG x YRN jewelry will be available exclusively through North American retailer Zumiez in December 2017.
“As we’ve exponentially grown our business and expanded our brand, we’ve worked hard to stay true to urban street culture and YRN sits at the heart of today’s generation,” says Cam Love, founder and creative director of The Gold Gods. “When we learned of The Gold Golds, saw their quality of products, their foothold on urban culture, and their broad distribution, it was an easy partnership decision for YRN and our core values,” says Rebecca Cher, CEO of YRN.
Read the full story at http://www.prweb.com/releases/2017/11/prweb14921747.htm