Rumble Signs Deal with Studio71 to Bring Content from Over 100 YouTube Stars to the Video Platform
This content deal with Studio71 shows that creators want to go beyond the YouTube ecosystem and find additional audiences – and additional revenue streams – for their video content.
Today, Rumble, one of the world’s fastest-growing open video platforms, announced a deal with Studio71, the digital entertainment company and multichannel network of the ProSiebenSat.1 Group, to bring new content to the Rumble platform. The deal brings content from over 100 top YouTube creators to Rumble’s full-stack video platform. Studio71’s roster of creators includes Epic Meal Time (7M subscribers), Matthew Santoro (5.4M subscribers), Kathleen Lights (2.2M subscribers), and The Dude Sons (2.3M subscribers).
“Rumble is a creator-centric platform, and our main goal has always been to help video creators increase distribution and monetize their videos,” said Chris Pavlovski, CEO, Rumble. “This content deal with Studio71 shows that creators want to go beyond the YouTube ecosystem and find additional audiences – and additional revenue streams – for their video content.”
Rumble allows video creators to host, share, monetize and distribute their video content from one centralized account. YouTube creators that bring their audience to Rumble typically earn up to five times more per view, and the platform gives them additional ways to monetize their views on publisher sites using a customized Rumble video player. The addition of content from over 100 new channels to Rumble’s platform also creates new revenue streams for publishers, who can embed Rumble’s player on their own blogs, websites, and social channels.
“We work with the world’s best talent at Studio71, and we will continue to partner with leading platforms to distribute premium content to their audiences around the world,” said Adam Boorstin, EVP of Global Digital Distribution, Studio71. “We’re looking forward to working with Rumble to allow our creators to continue building on the success they have achieved so far,” added Sean Kilbane, Director of Global Digital Distribution, Studio71.
Rumble has experienced exponential growth since 2015, and entered comScore’s top 100 content video ranking in February for the first time, jumping from #47 to #41 in March. Based on comScore’s numbers, in the U.S., Rumble’s platform generated 9.767M unique viewers alone on mobile and desktop. In addition to surpassing BuzzFeed by nearly 500,000 visitors, Rumble also outranked Amazon and Vox Media. Studio71 has also experienced explosive growth, and its creators currently generate 5 billion views per month, up from 1.2 billion monthly a year ago.
Rumble’s creator-centric platform has enabled more than 23,000 amateur video creators, media companies, and celebrities to distribute and monetize their social videos. In 2015 alone, creators generated over 74 million views on Rumble.com and 1 billion views across all platforms.
To learn more about Rumble, visit https://rumble.com/
Rumble.com is where video creators can host, share, create channels, monetize, and distribute their content across the Internet and television from a single centralized video platform. For publishers, newsrooms and brands, Rumble helps to identify, source, validate and acquire licenses to the most important social videos on the web. The company boasts an army of more than 23,000 video creators that currently contribute to more than 250M streams per month.
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