Roc-A-Fella Records Co-Founders Kareem “Biggs” Burke and Shawn “Jay Z” Carter Reunite To Launch Collection and Pop Up for 20th Year Anniversary
The partnership between Biggs and I began in the spirit of independence 20 years ago and nothing has changed.
June 25th marks the 20th year anniversary of Jay Z’s critically acclaimed debut album, “Reasonable Doubt”. To commemorate, Roc-A –Fella Records co-founder Kareem “Biggs” Burke launches his new clothing line, Fourth of November and the “Reasonable Doubt” collection, a collaboration with Jay Z. Both will be unveiled on June 24th, at the concept shop APT. 4B.
“For the 20th Year Anniversary, I told Jay I wanted to do something special that would capture the enthusiasm of our fans. Our collaborative effort is a play on the NEW classic that pays tribute not only to our 20 years in music, but the platform we built together. It was important to create a consumer experience that introduces the “Reasonable Doubt” collection to a newer audience,” says Biggs.
“After spending years behind the scenes building Roc-A-Fella Records and Rocawear, I’m ready to open a new chapter in my career, through my new clothing line Fourth of November. I want to celebrate coming back into music and fashion, while showing the impact “Reasonable Doubt” still has on the world today.”
Jay Z states, The partnership between Biggs and I began in the spirit of independence 20 years ago and nothing has changed. For the pop up shop series, we’re working directly with store owners, supporting entrepreneurship in our communities. The shops bring to life the inspiration behind “Reasonable Doubt”; the fan and respecting the culture.
Produced by Anel Pla, the “Reasonable Doubt” pop up shop will be redesigned to give consumers a reminiscent feel and insider look of Jay-Z’s old apartment, which was also Apt. 4B, outside of Marcy Projects. It will be styled in 90’s décor displaying rare Reasonable Doubt photography by Jonathan Mannion with a store front window installation of an old vintage record shop.
Pieces to debut from the “Reasonable Doubt” collaboration include an array of t-shirts, hats, Reasonable Doubt cassettes, posters and more. Exclusive denim items from Fourth of November’s SS16 and Pre-Fall16 lines will also be available for purchase.
The invitation-only preview party on June 24th, will kick off the celebration. Guests will be greeted by the sounds of DJ Frazen while being served curated cocktails by D’USSÉ. A lucky few will get their hands on the limited edition New Era x Fourth of November x Reasonable Doubt 20th Year Anniversary denim caps and more. On June 25th, the public will enjoy the official opening with a unique Sip and Shop experience provided by Just Water. Best of all, shoppers will enjoy a special DJ line up spinning “Reasonable Doubt” and other Roc-A-Fella tribute sets, while capturing all the fun with Metroclick’s customized interactive photo booth.
Located at 517 North Fairfax Ave., the month long “Reasonable Doubt” Pop-Up will be open Mon-Sat.from 11am-7pm and Sun. 12pm-6pm. This is the first of several highly anticipated nation-wide celebrations to roll out through the year. It is not to be missed!
About Reasonable Doubt Album:
Reasonable Doubt is the debut album by American rapper Jay-Z. It was released on June 25, 2016, 1996, by Roc-A-Fella Records and Priority Records. The album features production provided by DJ Premier, Ski, Knobody, and Clark Kent, as well as includes guest appearances from Memphis Bleek, Mary J. Blige and The Notorious B.I.G. Reasonable Doubt was certified platinum. It has been ranked on several publications’ lists of the greatest rap albums ever. For more information please visit https://itunes.apple.com/us/album/reasonable-doubt/id268633751
About Fourth of November:
Fourth of November is the marriage of art, love and design established in Brooklyn, NY. The brand strives to produce garments that embody the love for jean-making as well as traditional American fashion. Each and every Fourth of November denim jean is first hand washed then sent for duplication. Fourth of November uses original Italian indigo dyed yarns to create cloth, Japanese hand washes, and American workman’s heritage. By combining it all together it produces one blue jean with the synergy of all the original cultures.
For more information please visit http://fourthofnovember.com
About Apartment 4B:
APT 4B is the brainchild of creative partners Moonshine and Monique Carmen. The APT.4B Concept Shop was created to illustrate APT.4B’s brand vision and message. It was rooms and scenes like the APT.4B window installation that gave birth to street art, hip-hop, and street fashion. Proof that out of these negative environments came positive and timeless ideas. APT 4B Brand is aimed at paying homage to era that spoke to us, the 90’s.For more information please visit http://apt4b.us
About D’USSE® Cognac:
D’USSE [dew-say] is a bold new expression of Cognac that dares the palate like never before. Born from the prestigious Chateau de Cognac, France, D’USSE blends over 200 years of tradition with the inspiration of a passionate Cellar Master who set out to create his own legacy. The D’USSE Cognac range consists of VSOP (Very Superior Old Pale) and XO (Extra Old) qualities. For more information please visit http://www.DUSSE.com ENJOY RESPONSIBLY.
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