Using Pop Culture in advertising is hardly a new trend. But because of social media and the internet, consumers are far more receptive, and it’s easier than ever to get in on trending topic conversations and use this to market products or services. When it makes sense, trending topics can help brands join the conversation, instead of interrupting it.

For example, AM Strategies in San Diego, California, realized this was an organic way to reach Millennials looking to buy cars. They capitalized on the fact that there were Pokémon on the Mossy Nissan lots, ready for trainers to “capture.” President Kathy Cunningham says, “We posted on Social Media inviting game players to come catch Pokémon and of course while they were at it – check out the great selection of Nissans.”

AM Strategies also achieves marketing goals by using trending topics and hashtags that can increase engagement and brand awareness. For example, this innovative agency got in on the popularity of the TV show, The Voice, and their crazy Nissan GT-R singing challenge with pop sensation Adam Levine. They organically entered the online conversation by using the #TheVoice #AdamLevine #GTRChallenge and posted the video of pop star Levine debuting his latest single while being driven at high speed in a Nissan GT-R. The engagement was natural, engaging and not only got social media engagement but got potential customers to the Mossy Nissan website, where they could further be connected to sales opportunities.

Advanced Marketing Strategies has provided over 25 years of strategy based, result-oriented marketing solutions that have increased traffic, sales, and profits for their clients and are looking forward to many more years in San Diego. Visit us at: http://www.am-strategies.com/

8910 University Center Lane, Suite 620, San Diego, CA 92122
Contact: Kathleen Cunningham / Founder and President
(858) 490-6910
kcunningham(at)am-strategies(dot)com

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