Mad Vision Launches Eyewear Brands
We look for new eyewear products with a strong brand message and following. Our portfolio encapsulates the ultimate male experience: a daring lifestyle, unique adaptable technology, and masculine style.
Miami, Fla. (PRWEB) January 11, 2016
Mad Vision is the collaboration of an 18-year veteran in the optical business, Guillaume Pottecher, and Marc Aptakin, owner of Mad Studios, a full-service advertising and marketing agency based in South Florida. The two have forged a competitive market strategy, which speaks to individual customer aspirations; a unique partnership between wholesale distribution and a fully integrated marketing platform enables them to leverage this strategy significantly.
Mad Vision has already acquired Red Bull Racing Eyewear, iHUMAN and Von Arkel. These brands have been showcased at national events such as the Vision Expo West and Consumer Electronics Show in Las Vegas. The full spectrum of optical and non-optical styles has gained traction in new and emerging markets under the direction of Mad Vision.
On his motivation to begin the company, Co-Founder, Guillaume Pottecher explains, “In today’s market, there are very few companies dedicated to men’s eyewear that connect high brand values and innovative products at the consumer level. Currently, you have to choose between function and fashion. Conversely, Mad Vision is geared toward the men’s market with innovation, distinct sportiness, avant-garde fashion, and modern luxury. Our vision is to become the leading men’s eyewear provider in the United States.”
While Mad Vision has quickly secured licensing deals in its first few months in business, the company is aggressively seeking brands eager to enter the U.S. market.
“We look for new eyewear products with a strong brand message and following,” says Marc Aptakin. “Our portfolio encapsulates the ultimate male experience: a daring lifestyle, unique adaptable technology, and masculine style.”
Mad Vision is based in Miami, FL; for more information, visit http://www.madvision.com.
To schedule an interview or request linesheets from Mad Vision, contact Melissa Sweredoski of Mad Studios at melissas(at)madstudios(dot)net or 410.610.6321.
Created in 2015, Mad Vision was developed by two colleagues who are passionate about distributive business and marketing. Impelled by their passion to deliver the ultimate customer experience, Marc Aptakin and Guillaume Pottecher embarked on a journey to develop a new model for distribution companies, driven by distinctive products, unique positioning, and business integrations.