Kendrick Lamar – i (Video)

Kendrick Lamar – i (Video)

Kendrick Lamar is slowly creeping back into the hearts and minds of the world, as he gears up the release of his new album. At this very moment, Kendrick Lamar knows he has the ears of every young person out there, and what does he do with that power? Deliver a positive message.

It’s interesting that people would be upset about that. There are a lot of negative messages being bombarded at us on a daily basis between the radio and the internet, and something meant to be uplifting still manages to be scrutinized to that level. I’m not saying you can’t be a critic (because everyone’s a critic), but to demoralize the message is another thing.

I’m a fan of Kendrick Lamar but wasn’t a fan of this song upon first listen, though I’ve respected the message. But something about the video has brought a newfound liking to the song. The video isn’t ground breaking so don’t jump to conclusions. But I respect Kendrick Lamar for taking an active role in positivity.

Any who, check out the video and leave some feedback in the comments! Buy the new single on iTunes.

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About Bigg UU

Washed rapper turned music critic who will love the Hip Hop culture forever, Podcaster, couch coach of the Dallas Cowboys and avid Twitter user.

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