Home / Fashion / How Adidas Got the ‘Boost’ Into the ‘Yeezy Boost’ (Video)

How Adidas Got the ‘Boost’ Into the ‘Yeezy Boost’ (Video)

How Adidas Got the ‘Boost’ Into the ‘Yeezy Boost’ (Video)

The Yeezy sneakers released over the weekend to much fanfare and hatred. As anything Mr. West puts out. I’m sure he’s used to it by now. Wall Street Journal recently released this video on how adidas got the shoes to “boost”. Check out the video below.

Adidas is releasing the third version of its popular Yeezy Boost shoe with rapper Kanye West on Saturday. But it says the shoe is not just style over substance but rather about superior athletic performance.

Be sure to check out this week's podcast episode! Subscribe here or on YouTube or listen below.


About Bigg UU

Washed rapper turned music critic who will love the Hip Hop culture forever, Podcaster, couch coach of the Dallas Cowboys and avid Twitter user.

Check Also

OCTO: The Disputed Origin Story of the UFC Octagon

The UFC breaks down the origin story of the UFC Octagon

Since the UFC has exploded into American culture as well as internationally, some of you youngsters may have wondered where the Octagon originated.