How Adidas Got the ‘Boost’ Into the ‘Yeezy Boost’ (Video)
The Yeezy sneakers released over the weekend to much fanfare and hatred. As anything Mr. West puts out. I’m sure he’s used to it by now. Wall Street Journal recently released this video on how adidas got the shoes to “boost”. Check out the video below.
Adidas is releasing the third version of its popular Yeezy Boost shoe with rapper Kanye West on Saturday. But it says the shoe is not just style over substance but rather about superior athletic performance.